Examples of Event Marketing
User Conference - Oracle Code One (JavaOne)
Events can generate huge leads and a very loyal customer base when done well. Events are a very efficient strategy for marketing. It is easy to market events today with all the technology that is available. Marketers engage people in the content about the big day days after it. Here are a few examples of successful event marketing.
Glamour Beauty Magazine
Glamour beauty magazine created an event that brought together beauty and fashion enthusiasts, makeup artists, stylists, and entrepreneurs – everyone they want to be devoted magazine subscribers. This is a prime example of community building. Glamour created an event that anyone even remotely interested in its magazine would want to attend. The event had everything from celebrity appearances and master classes to complimentary pampering treatments.
Music, lights, great speakers, and a lot of action are enough for any event to be a hit and you can leave it to marketing companies to create events that are a huge success. MozCon debuted in 2011 and saw a 152 per cent rise in its attendance. The organizers behind MozCon used technology to simplify the registration and the check in processes.
User Conference – Oracle Code One (JavaOne)
Oracle Code One, formerly known as JavaOne, was a very popular formal conference with guest lecturers from thought leaders, industry influencers, and industry titans. This event was launched as part of the green initiative of the company. Code One added a plant-conscious menu, carbon footprint reduction lessons, and the option for guests to donate food to charity. Events can reflect the values, principles and commitments of a company.
Event marketing is the best possible way to create memorable experiences for both prospective and returning customers. Though digital marketing is very popular these days, nothing can replace face to face interactions with customers.
Sameh Akram Habeeb is a British-Palestinian journalist. He is the founder and director of think tank organisation “International Centre For Relations & Diplomacy.