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PR campaign is tougher than it sounds. Here are few steps that can help you run effective PR campaigns effectively.

Pre-launch marketing plan. Having a plan always helps. What aspects of your business do you want to enhance with…

Online services may offer free trials and doctors and lawyers may offer free consultations. Value added low cost…

A lot of brands have been making use of the word of mouth marketing successfully. Here are some of the examples of…

Viral marketing is a strategy used by many businesses to use existing social circles to spread information about…

The marketers always look to spread the word regarding their brand or product to a wide audience and they try to do…

Lawyer.com made a very smart move by choosing actress Lindsay Lohan to be their spokesperson. This would definitely…

Glamour beauty magazine created an event that brought together beauty and fashion enthusiasts, makeup artists,…

Times have changed and the target demographic population of huge companies is no longer only white Christian…

CRM is highly beneficial for in-store sales techniques as the retailers can set up Bluetooth at a particular spot…