Ealing Borough is known for its diverse communities, green spaces, and vibrant town centers. As London’s housing demand continues to rise, Ealing Council has committed to tackling housing affordability head-on.

Its new long-term housing strategy aims to provide good quality, genuinely affordable homes to meet the needs of residents across its seven towns.

What Is Ealing Borough’s Current Affordable Housing Percentage in New Developments?  

A significant part of its strategy involves incorporating affordable units into build-to-rent (BTR) schemes and other large-scale projects. Currently, the council aims for at least 40% of new build-to-rent developments to be affordable housing to qualify for fast-track planning approval.  

This threshold exceeds the standard set by the London Mayor’s London Plan, which generally requires 35%. Of this affordable housing, approximately 70% must be social rent, and 30% should be at or below the London Living Rent.

These targets demonstrate Ealing’s commitment to providing homes that are accessible to a broad spectrum of residents, especially those on lower incomes or with specific housing needs.  

Recent reports suggest that in many of the borough’s recent developments, the proportion of affordable homes has been close to or above this target, reflecting a strategic focus on balancing market and social housing needs.

The push for higher affordable housing percentages aligns with Ealing’s goal to create a fair and inclusive housing market that meets the needs of its diverse population.  

How Many Families Are on the Waiting List for Council Housing in Ealing?  

The demand for affordable homes in Ealing is high. Currently, over 7,000 families are on the council’s housing waiting list. Many of these families are seeking social rent homes, which are prioritized by the council.

The long waitlist underscores the significant housing pressure faced by residents, especially in a borough with rising property prices and high demand for affordable options.  

To address this, Ealing Council emphasizes not only building new homes but also supporting intermediate rent schemes. These schemes allow eligible renters, including key workers and essential service providers, to pay approximately 20% less than market rent.

How Does Ealing’s Affordable Housing Plan Compare to London-Wide Policies?  

Ealing’s housing strategy aligns closely with, and in many cases exceeds, London’s broader policies. The London Plan generally requires developers to allocate 35% of new residential units as affordable housing, with a focus on social rent and London Living Rent options.  

Ealing’s higher 40% threshold for BTR schemes reflects the borough’s proactive approach to meeting local housing needs. This is especially important given the borough’s relatively high deprivation rates and the pressing demand for affordable, family-sized homes.  

Furthermore, Ealing’s emphasis on genuinely affordable rents aims to deliver homes that are accessible to low- and middle-income families. This is a vital step toward reducing housing inequality across London, where affordability remains one of the most significant challenges.  

Recent Regeneration Projects in West Ealing with Affordable Housing Components  

West Ealing, one of Ealing’s key town centers, has seen substantial regeneration efforts over recent years. These projects aim to revitalize neighborhoods while incorporating affordable housing elements.  

One notable example is the West Ealing regeneration project, which includes plans for new mixed-use developments. These developments feature affordable housing components such as social rent units and shared ownership options.  

The Green Man Lane estate renewal is another significant initiative. Its final phase will add over 400 new homes, with 127 let at genuinely affordable rents and 54 at intermediate rents.

The project also offers shared ownership opportunities, providing residents pathways to full homeownership. The council maintains 75% nomination rights for social rent homes from its housing register for a period of 60 years, ensuring local residents have priority access.  

These regeneration projects reflect Ealing’s strategic approach: transforming neighborhoods to provide high-quality, affordable homes while supporting community growth and sustainability.  

How to Access Affordable Housing in Ealing?

Residents interested in affordable housing can apply through the Ealing Council’s housing register. Eligibility is based on criteria such as local connection, income level, family size, and housing need. The council prioritizes applicants who are currently living or working in the borough or have strong ties to the area.  

The council also offers intermediate rent schemes and shared ownership options, which are designed to help those who may not qualify for social rent but still need affordable pathways to housing.  

Final Thoughts  

With a target of nearly 28,000 new affordable homes over 15 years, the council is committed to creating a borough where everyone has access to quality, affordable housing options.  

Through large regeneration projects, support for build-to-rent developments, and innovative schemes like intermediate rent and shared ownership, Ealing is working to address the high demand and rising costs that characterize London’s housing market.  

While challenges remain, the borough’s strategic focus on affordable housing signifies a positive step toward a more inclusive and sustainable community.  

Frequently Asked Questions

What percentage of new developments in Ealing Borough are designated as affordable housing?

Ealing Council aims for at least 40% of new build-to-rent developments to be affordable housing. This exceeds London’s standard requirement of 35%, reflecting the borough’s strong commitment to providing accessible homes for its residents.  

How many families are currently on the waiting list for council housing in Ealing?

There are over 7,000 families on the council’s housing waiting list, highlighting the high demand for affordable homes in the borough and the ongoing need for new housing initiatives.  

What is Ealing Borough’s target for affordable housing in build-to-rent schemes? 

The council targets 40% affordable housing within build-to-rent developments, with 70% allocated for social rent and 30% for rents at or below London Living Rent. 

How does Ealing’s affordable housing strategy compare to broader London policies?* 

Ealing’s strategy surpasses the London-wide requirement of 35% affordable housing in new developments by setting a 40% target. Its focus on genuinely affordable rents and high proportions of social rent units helps address local housing needs more effectively.  

What regeneration projects in West Ealing include affordable housing components?

Projects like the West Ealing regeneration and the Green Man Lane estate renewal incorporate affordable housing, with over 400 new homes planned in Green Man Lane, including 127 at affordable rents and 54 at intermediate rents.